How to Sell an Airplane, Part 4 of 5

How many calls should you expect to receive when selling your airplane? How will you find the right buyer for your plane at the right price?  Successful owners that sell an aircraft follow one of these routes: Mass Marketing, Micro-Marketing, and Concentrated Marketing.

Continue reading “How to Sell an Airplane, Part 4 of 5”

How to Sell an Airplane, Part 1 of 5

Beechcraft Bonanza (photo credit: WikiWings)
Beechcraft Bonanza (photo credit: wikiWings)

Looking to sell your airplane in this post Great Recession economy?  Then consider preflighting your marketing strategy.  You’ll need to check three things: customers, competition and capabilities.

First, understand your customers.  Most of us will only sell 1 or 2 planes in a lifetime and for many the sales plan never goes beyond “I’ll just post an advertisement” or hand it off to a broker.

But to obtain the best price, you’ll want to market the plane to attract your target customer.   Continue reading “How to Sell an Airplane, Part 1 of 5”