Cirrus Outsells the Competition – 2018

In 2018, Cirrus Aircraft sold 380 piston-engine planes.  That’s up 7% over last year. The annual GAMA report shows Cirrus won half of the traditional “four-seat” airplane sales. Cirrus by design, has successfully resegmented the piston-engine market and separated their airplanes from the competition. 

The Cirrus SR22 outsells Beachcraft Bonanza 21:1. The Cirrus SR series wins 3:1 over Piper Archer and Arrow sales, and 2:1 over Cessna Skyhawk and Skylane sales.

The Cirrus “SR-series of high-performance piston airplanes are the best-selling aircraft in the world for [16] consecutive years – with over 7,260 aircraft operating in over 60 countries.”

Congratulations to the entire Cirrus Aircraft team.

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The Klapmeier Brothers Barnstormed the General Aviation Piston Market to Become the Dominate Leaders

Back in 1999, the General Aviation piston-engine market was ready for innovation.  And, the Klapmeier brothers barnstormed the industry with it to become the dominate leaders.  Cirrus by design, has segmented a high-end niche market away from its competitors. The 2018 GAMA report makes it clear to see if you categorize piston-engine shipments.

In business parlance it’s called market segmentation. All piston sales are not the same. Piper sales do not compete with Light Sport Aircraft (LSA).  Cessna sales don’t compete with taildragger shipments. These are very different customer markets within piston-engine airplane sales. And, a feature doesn’t create market segmentation. Segmentation is not achieved with a claim to “the fastest piston engine plane.”

The 2018 GAMA report shows Cirrus Aircraft won half of the traditional “four-seat” airplane sales. Cirrus has successfully separated their airplanes from the competition.

2018 Piston Single-Engine Shipments

Description2018%
Cirrus SR22 & SR20             380 49%
Piper Archer & Arrrow             114 15%
Piper Malibu Mirage               20 3%
Cessna Skyhawk & Skylane             160 21%
Cessna Turbo Stationair               32 4%
Diamond DA40               45 6%
Beachcraft A/G36               15 2%
Mooney Ovation & Acclaim               14 2%
Sub Total             780 100%
Taildraggers               38      –   
LSA             103      –   
Other               33      –   
Total Single-Engine Piston Shipments             954      –   

Cirrus has defined new airspace for single-engine competition.  Again, this year, hundreds of people are willing to stand in line for a new Cirrus piston-engine airplane and pay $1.0 million dollars each. Why? Has the pursuit of relentless innovation delivered that much product differentiation for Cirrus customers?

In many ways, the piston-engine market is still ready for innovation.  Archaic components remain and need to be upgraded. The market could very well be successfully segmented again or new markets might emerge – how about Vertical Takeoff and Landing (VTOL) aircraft. Who will be the next visionary to step forward?

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Connecting Aviators® and related marks and logos are property of wikiWings®

How many airplanes does Cirrus Aircraft sell per year – 2018?

In 2018, Cirrus Aircraft delivered 443 airplanes.  That’s an 18% increase over the previous year.  

Cirrus Design Corp. dba Cirrus Aircraft has been manufacturing planes since 1999. As of December 31, 2018 total customer shipments stand at 7,349. Details by the numbers are in the table below:

Total Cirrus Aircraft Shipments

YearSF50 JetSR22 TurboSR22SR20SRVTotal
2018           63                 180              135                65               –                443 
2017           22                 174              135                46               –                377 
2016              3                 149              133                35               –                320 
2015             –                   142              128                31               –                301 
2014             –                   160              117                31               –                308 
2013             –                   132              112                32               –                276 
2012             –                     88                81                84               –                253 
2011             –                   102              105                48               –                255 
2010             –                   107              115                42               –                264 
2009             –                   150                88                28               –                266 
2008             –                   250              177              115                7              549 
2007             –                   300              288              112              10              710 
2006             –                     30              535              150                6              721 
2005             –                       –                475              116                9              600 
2004             –                       –                459                91                3              553 
2003             –                       –                355              112                2              469 
2002             –                       –                292              105               –                397 
2001             –                       –                124                59               –                183 
2000             –                       –                    –                  95               –                  95 
1999             –                       –                    –                     9               –                     9 
Total           88             1,964          3,854          1,406              37          7,349 

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Connecting Aviators® and related marks and logos are property of wikiWings®


A different flight slope – 2019

This week I’m taking a break from general aviation to join up on a different flight slope – The ski slopes in Vail Colorado. It’s “high altitude” but my feet are still on the ground. We hope you can take some time off this season to rest and enjoy fellowship with family and friends.

2008 Cirrus Perspective SR22TN Turbo photo by wikiWings
2008 Cirrus Perspective SR22TN Turbo with TKS inadvertent de-icing system, photo by wikiWings

Blue sky!