The Co-Founder of Cirrus Aircraft Tells His Inspirational Story in a Documentary filmed by Elixirr

If you’re interested in aviation and entrepreneurial stories then the recently released documentary on Cirrus Aircraft and their disruptive innovation is a must see.  The program was sponsored by Elixirr and released in a video series titled Airtime.  Dale Klapmeier, company cofounder, tells his family’s story from humble beginnings through the many collective challenges required to become a dominate competitor in the world of general aviation.

Dale’s family vision built an organizational culture that brings a transformational lifestyle to their customers called – The Cirrus Life.  To this day, the brothers “barnstorming” innovation continues the revolution in general aviation personal transportation.

www.Elixirr.com

Training for Your Lifestyle. That’s the Cirrus Approach.

“Training is an important part of living The Cirrus Life™ to the fullest.” Yet your lifestyle is busy. Very busy. That’s why [Cirrus] developed Cirrus Cirrus Approach™. It’s [Cirrus’] global, award-winning training solution that’s designed to deliver training on your schedule.”

“On the go only with you iPad? You can train with [Cirrus’] interactive Flight Operations Manual. Want to squeeze in some aircraft systems training over lunch? Connect to the internet and start an interactive eLearning training module right on your laptop. Have an up-coming business or personal trip and want to train in your plane on the flights there and back? Locate the nearest Cirrus Training Center and schedule a session with a Cirrus Standardized Instructor Pilot who has been expertly trained to teach in your Cirrus.”

“Cirrus Approach™ has redefined what it means to be a pilot-in-training. Your schedule. Your lifestyle. That’s The Cirrus Life.”

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.18,19, 2017. https://www.cirrusapproach.com

The Getaway.

“Making unforgettable weekend trips the norm, not the exception.”

“Just the two of you. At your home, the beach, the cabin or the mountains. Or the lake. Or perhaps the Bahamas. Nantucket. Catalina Island. Lake Tahoe. Vail. Every destination you desire within about 1,000 miles becomes a part of your non-stop domain when you are living The Cirrus Life. It all happens in luxury-car comfort and in a matter of hours, while making the phrase, ‘we should do this more often’ a forgotten notion of the past.”

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.16, 17, 2017.

The Closer.

“Getting the win because face-to-face beats a phone call or videoconference every time.”

“In business, when it really counts, is there any substitute for being there in person? Commercial air travel has become simply unmanageable in so many ways. And regional travel . . . it’s even worse. With service and route cutbacks making many destinations a “you can’t get there from here” proposition, unsatisfactory web conferencing and email solutions are the only options for most businesses.”

“But as a Cirrus owner, you become the master of your schedule”

“And master of opportunity.”

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.14, 15, 2017.

Goal!

“How do you decide between making an urgent meeting with an important client 300 miles away or catching your child’s league championship game? There are only so many magic moments in life. But, on the other hand, duty calls. And nothing beats getting face-to-face when it comes to opening a door, solving a client’s problem or closing a deal.”

“The Cirrus Life is about having it all by turning an overnight trek into a quick day trip. Cirrus ownership provides an efficient, safe and comfortable regional travel solution that lets you take care of business without having to compromise on the things that matter most.”

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.12, 2017.

Say Hello to the Window Seat

“How many times have you said to yourself, “There has to be a better way?” The aggravations, inconveniences, expense and inefficiencies of commercial air travel are almost cliche. And the entire experience keeps getting worse.”

“The Cirrus Life represents a rejection of these things. Owning a Cirrus is a transformational experience that offers freedom, convenience, and luxury-car comfort that surpass those of many commercial aircraft flown today.”

“The truth is that there is a better way.”

“And it can be yours with a Cirrus.”

The Cirrus Life, SR22TN Turbo, photo credit wikiWings
The Cirrus Life, SR22TN Turbo, photo credit wikiWings

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.11, 2017.

Because There is Flying, and Then There is Cirrus Flying

“You’re one of the select few. You’re one of the few people on this planet who can command an airplane and enjoy the uniquely spectacular sights and experiences that come with it. The sense of personal accomplishment of flying an airplane is without description. And when you fly a Cirrus you are at the controls of an aircraft that has been designed to maximize the flying experience by reducing pilot workload, increasing comfort and building confidence. In a Cirrus, pilot, plane and environment are perfectly integrated in harmony to both simplify and maximize the pleasure of the journey.

The Cirrus Life. It’s about a flying experience that makes one of the coolest things on earth . . . even cooler.”

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.8, 2017.

The Cirrus Life

It’s a phrase that has meaning – Welcome to The Cirrus Life.

Proclaimed by Flying Magazine as –

“the most sophisticated single-engine civilian airplane ever . . .”

Cirrus Aircraft reflects the height of innovation, safety and comfort. This is a profoundly compelling reason to consider owning a Cirrus. But this is just one of the many reasons.

Others can be summed up by what we call The Cirrus Life™. It’s a lifestyle played out in high-definition with the broadest possible scope. It’s measured in moments that enhance your business side and enrich the personal. And it is only possible when you fly to your new destinations in the luxury, comfort, safety, and style of a Cirrus.

Take a journey with us and take your first step toward your own unique version of The Cirrus Life today.”

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.2, 2017.