“An exquisite alliance of simplicity and performance, Cirrus Aircraft and the worldwide leader in general aviation avionics, Garmin, once again redefine the industry standard. Introducing the Cirrus Aircraft G6, featuring Cirrus Perspective+™ by Garmin: the most intelligent, most connected and most capable flight deck available in its class.”
“Relentless innovation and limitless passion combine to deliver a new generation of flight deck, featuring ten times the performance, seamless connectivity between aviator and aircraft, numerous additional safety enhancements and an elevated flight experience tailored to the most discerning pilot.”
Reference: Cirrus Aircraft Corporation, The Cirrus Perspective+™ by Garmin, marketing brochure, p.2, 2017.
If you’re interested in aviation and entrepreneurial stories then the recently released documentary on Cirrus Aircraft and their disruptive innovation is a must see. The program was sponsored by Elixirr and released in a video series titled Airtime. Dale Klapmeier, company cofounder, tells his family’s story from humble beginnings through the many collective challenges required to become a dominate competitor in the world of general aviation.
Dale’s family vision built an organizational culture that brings a transformational lifestyle to their customers called – The Cirrus Life. To this day, the brothers “barnstorming” innovation continues the revolution in general aviation personal transportation.
“Comfort, safety and utility combine for a lifestyle of profound richness.”
A message from Dale:
“Aviation was my passion from my earliest memories. I have always loved planes and flying. But even more so I love what flying lets my family and me do together. Whether it’s the time saved on business trips or creating great memories on a quick weekend ski trip to Colorado, these are the things I value the most about this amazing product we build. It’s the access to a very special lifestyle that defines the real benefits of owning a Cirrus.”
“For everyone who dreams of flight, our goal is to see them sitting in the pilot’s seat, making a Cirrus a part of their lives. That’s The Cirrus Life, and we hope to make it part of your life too.”
Dale Klapmeier, Co-founder and Senior Advisor, Cirrus Aircraft
“Cirrus Aircraft is never satisfied with the status quo. The new G6 adds to the impressive array of best-in-class features of the Cirrus SR Series. A new generation flight deck, Cirrus Perspective+ by Garmin, boasts 10 times more processing power and the most connected cabin experience available in personal aircraft. All-new Spectra™ wingtip lighting is brighter, safer and more dramatic than anything ever seen on the ramp. It’s easy to see why the Cirrus G6 is the smartest, safest, most innovative piston aircraft available.”
“Arguably, the most significant technological innovation in general aviation in over half a century, the Cirrus Airframe Parachute System (CAPS®) embodies the most fundamental aspect of The Cirrus Life: Safety. But CAPS® is only one part of the integrated safety engineering that makes a Cirrus so remarkable. The integrated fuselage roll cage, airbag seatbelts, cuffed wing and a host of additional passive and active safety features that reduce pilot workload, all contribute to making Cirrus the safest airplane possible.”
“Every pilot likes to think they are prepared for everything. And having CAPS® dramatically expands the definition of what ‘everything’ describes. It’s there when you need it. And that added level of safety is a key part of The Cirrus Life.”
“The reasons you wouldn’t consider anything but “The Plane With the Parachute.”
“When you think about it, why would you consider an airplane that didn’t have a parachute? The Cirrus Airframe Parachute System (CAPS®), standard on every Cirrus ever made, was part of the design of the airplane from the very beginning.”
“The goal: create the ultimate in personal flight safety from the ground up. The result: the Cirrus family of revolutionary personal aircraft.”
“The Cirrus Life is about the peace of mind knowing that you are flying in the only aircraft in the world with the ultimate safety feature – CAPS®.”
Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p. 21, 2017.
“Training is an important part of living The Cirrus Life™ to the fullest.” Yet your lifestyle is busy. Very busy. That’s why [Cirrus] developed Cirrus Cirrus Approach™. It’s [Cirrus’] global, award-winning training solution that’s designed to deliver training on your schedule.”
“On the go only with you iPad? You can train with [Cirrus’] interactive Flight Operations Manual. Want to squeeze in some aircraft systems training over lunch? Connect to the internet and start an interactive eLearning training module right on your laptop. Have an up-coming business or personal trip and want to train in your plane on the flights there and back? Locate the nearest Cirrus Training Center and schedule a session with a Cirrus Standardized Instructor Pilot who has been expertly trained to teach in your Cirrus.”
“Cirrus Approach™ has redefined what it means to be a pilot-in-training. Your schedule. Your lifestyle. That’s The Cirrus Life.”
“Making unforgettable weekend trips the norm, not the exception.”
“Just the two of you. At your home, the beach, the cabin or the mountains. Or the lake. Or perhaps the Bahamas. Nantucket. Catalina Island. Lake Tahoe. Vail. Every destination you desire within about 1,000 miles becomes a part of your non-stop domain when you are living The Cirrus Life. It all happens in luxury-car comfort and in a matter of hours, while making the phrase, ‘we should do this more often’ a forgotten notion of the past.”
“Getting the win because face-to-face beats a phone call or videoconference every time.”
“In business, when it really counts, is there any substitute for being there in person? Commercial air travel has become simply unmanageable in so many ways. And regional travel . . . it’s even worse. With service and route cutbacks making many destinations a “you can’t get there from here” proposition, unsatisfactory web conferencing and email solutions are the only options for most businesses.”
“But as a Cirrus owner, you become the master of your schedule”