How to Sell an Airplane, Part 1 of 5

Beechcraft Bonanza (photo credit: WikiWings)
Beechcraft Bonanza (photo credit: wikiWings)

Looking to sell your airplane in this post Great Recession economy?  Then consider preflighting your marketing strategy.  You’ll need to check three things: customers, competition and capabilities.

First, understand your customers.  Most of us will only sell 1 or 2 planes in a lifetime and for many the sales plan never goes beyond “I’ll just post an advertisement” or hand it off to a broker.

But to obtain the best price, you’ll want to market the plane to attract your target customer.   Continue reading “How to Sell an Airplane, Part 1 of 5”