Precious Cargo

“The reasons you wouldn’t consider anything but “The Plane With the Parachute.”

“When you think about it, why would you consider an airplane that didn’t have a parachute? The Cirrus Airframe Parachute System (CAPS®), standard on every Cirrus ever made, was part of the design of the airplane from the very beginning.”

“The goal: create the ultimate in personal flight safety from the ground up. The result: the Cirrus family of revolutionary personal aircraft.”

“The Cirrus Life is about the peace of mind knowing that you are flying in the only aircraft in the world with the ultimate safety feature – CAPS®.”

Happy passengers in Cirrus Aircraft SR22
Happy passengers in Cirrus Aircraft SR22

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p. 21, 2017.

The Getaway.

“Making unforgettable weekend trips the norm, not the exception.”

“Just the two of you. At your home, the beach, the cabin or the mountains. Or the lake. Or perhaps the Bahamas. Nantucket. Catalina Island. Lake Tahoe. Vail. Every destination you desire within about 1,000 miles becomes a part of your non-stop domain when you are living The Cirrus Life. It all happens in luxury-car comfort and in a matter of hours, while making the phrase, ‘we should do this more often’ a forgotten notion of the past.”

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.16, 17, 2017.

The Closer.

“Getting the win because face-to-face beats a phone call or videoconference every time.”

“In business, when it really counts, is there any substitute for being there in person? Commercial air travel has become simply unmanageable in so many ways. And regional travel . . . it’s even worse. With service and route cutbacks making many destinations a “you can’t get there from here” proposition, unsatisfactory web conferencing and email solutions are the only options for most businesses.”

“But as a Cirrus owner, you become the master of your schedule”

“And master of opportunity.”

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.14, 15, 2017.

Goal!

“How do you decide between making an urgent meeting with an important client 300 miles away or catching your child’s league championship game? There are only so many magic moments in life. But, on the other hand, duty calls. And nothing beats getting face-to-face when it comes to opening a door, solving a client’s problem or closing a deal.”

“The Cirrus Life is about having it all by turning an overnight trek into a quick day trip. Cirrus ownership provides an efficient, safe and comfortable regional travel solution that lets you take care of business without having to compromise on the things that matter most.”

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.12, 2017.

Say Hello to the Window Seat

“How many times have you said to yourself, “There has to be a better way?” The aggravations, inconveniences, expense and inefficiencies of commercial air travel are almost cliche. And the entire experience keeps getting worse.”

“The Cirrus Life represents a rejection of these things. Owning a Cirrus is a transformational experience that offers freedom, convenience, and luxury-car comfort that surpass those of many commercial aircraft flown today.”

“The truth is that there is a better way.”

“And it can be yours with a Cirrus.”

The Cirrus Life, SR22TN Turbo, photo credit wikiWings
The Cirrus Life, SR22TN Turbo, photo credit wikiWings

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.11, 2017.

Because There is Flying, and Then There is Cirrus Flying

“You’re one of the select few. You’re one of the few people on this planet who can command an airplane and enjoy the uniquely spectacular sights and experiences that come with it. The sense of personal accomplishment of flying an airplane is without description. And when you fly a Cirrus you are at the controls of an aircraft that has been designed to maximize the flying experience by reducing pilot workload, increasing comfort and building confidence. In a Cirrus, pilot, plane and environment are perfectly integrated in harmony to both simplify and maximize the pleasure of the journey.

The Cirrus Life. It’s about a flying experience that makes one of the coolest things on earth . . . even cooler.”

Reference: Cirrus Aircraft Corporation, The Cirrus Life™ marketing brochure, p.8, 2017.

The 2019 COPA Pilot Special Safety Issue has been released

Published exclusively for Cirrus Owners and Pilots Association members worldwide, the Annual Safety Issue was released in June. Every issue of COPA Pilot magazine has a safety article but once a year a special edition is dedicated to the topic of safety.

The annual edition provides updates on COPA Safety and Education programs, Cirrus Safety Statistics, and personal testimonies from pilots and passenger after a Cirrus Airframe Parachute System “pull” activation.

If you’re interested in Cirrus Aircraft and you’re not a member of COPA consider joining today. Active COPA members have a better safety record. And, COPA Pilot magazine and online access to extensive forums are included with your membership.

Cirrus Aircraft announced a new facility at McKinney National Airport (KTKI) McKinney, Texas.

In May 2019, Cirrus Aircraft announced a new facility at McKinney National Airport (KTKI) McKinney, Texas.

“Cirrus Services continues to transform the way we deliver factory-direct service and support,” said Todd Simmons, President, Customer Experience at Cirrus Aircraft. “We recognize the importance of developing a world-class, comprehensive owner and operating experience, and our new location in McKinney, Texas is the latest step in providing factory-direct support to our customers in the south-central area of the United States.”

“Our goal is to expand the premium experience our customers expect from our flagship Vision Center Campus in Knoxville, and we have found that opportunity at McKinney National Airport,” said Ravi Dharnidharka, Senior Vice President, Cirrus Services at Cirrus Aircraft.

Cirrus Aircraft is a recognized global leader in personal aviation and the maker of the best-selling piston aircraft series and the new visionary 5-seat SF50 Jet. Cirrus was awarded the 2017 Robert J. Collier Trophy for designing, certifying and placing into service the world’s first single-engine Personal Jet and implementing a whole airframe parachute system for the aircraft.

Founded in 1984, the company has redefined performance, comfort and safety in aviation with innovations like the Cirrus Airframe Parachute System® (CAPS®), which is the first FAA-certified whole-airframe parachute safety system included as standard equipment on Cirrus aircraft. To date, worldwide flight time on Cirrus planes has passed 10.5 million hours, and 172 people have returned home safely to their families because CAPS is included as a standard feature on all Cirrus aircraft. 

The company has four locations in the United States, including Duluth, Minnesota, Grand Forks, North Dakota, Knoxville, Tennessee and now McKinney, Texas.

Cirrus Outsells the Competition – 2018

In 2018, Cirrus Aircraft sold 380 piston-engine planes.  That’s up 7% over last year. The annual GAMA report shows Cirrus won half of the traditional “four-seat” (4-adult) airplane sales. Cirrus by design, has successfully resegmented the piston-engine market and separated their airplanes from the competition. 

The Cirrus SR22 outsells Beachcraft Bonanza 21:1. The Cirrus SR series wins 3:1 over Piper Archer and Arrow sales, and 2:1 over Cessna Skyhawk and Skylane sales.

The Cirrus “SR-series of high-performance piston airplanes are the best-selling aircraft in the world for [16] consecutive years – with over 7,260 aircraft operating in over 60 countries.”

Congratulations to the entire Cirrus Aircraft team.

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The Klapmeier Brothers Barnstormed the General Aviation Piston Market to Become the Dominate Leaders

Back in 1999, the General Aviation piston-engine market was ready for innovation.  And, the Klapmeier brothers barnstormed the industry with it to become the dominate leaders.  Cirrus by design, has segmented a high-end niche market away from its competitors. The 2018 GAMA report makes it clear to see if you categorize piston-engine shipments.

In business parlance it’s called market segmentation. All piston sales are not the same. Piper sales do not compete with Light Sport Aircraft (LSA).  Cessna sales don’t compete with taildragger shipments. These are very different customer markets within piston-engine airplane sales. And, a feature doesn’t create market segmentation. Segmentation is not achieved with a claim to “the fastest piston engine plane.”

The 2018 GAMA report shows Cirrus Aircraft won half of the traditional “four-seat” airplane sales. Cirrus has successfully separated their airplanes from the competition.

2018 Piston Single-Engine Shipments

Description2018%
Cirrus SR22 & SR20             380 49%
Piper Archer & Arrrow             114 15%
Piper Malibu Mirage               20 3%
Cessna Skyhawk & Skylane             160 21%
Cessna Turbo Stationair               32 4%
Diamond DA40               45 6%
Beachcraft A/G36               15 2%
Mooney Ovation & Acclaim               14 2%
Sub Total             780 100%
Taildraggers               38      –   
LSA             103      –   
Other               33      –   
Total Single-Engine Piston Shipments             954      –   

Cirrus has defined new airspace for single-engine competition.  Again, this year, hundreds of people are willing to stand in line for a new Cirrus piston-engine airplane and pay $1.0 million dollars each. Why? Has the pursuit of relentless innovation delivered that much product differentiation for Cirrus customers?

In many ways, the piston-engine market is still ready for innovation.  Archaic components remain and need to be upgraded. The market could very well be successfully segmented again or new markets might emerge – how about Vertical Takeoff and Landing (VTOL) aircraft. Who will be the next visionary to step forward?

Copyright 2019 wikiWings LLC, All rights reserved
Connecting Aviators® and related marks and logos are property of wikiWings®